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A Labor of Love
Every nursing moment should be cherished.
As a wife and a mother of three wonderful children, breastfeeding has been one of the most joyous experiences of my life. I’ve loved every moment of nursing my babies...except for the times when I had to breastfeed in public. I longed for the beauty and intimacy of those precious moments, but I struggled to find the closeness I craved given that traditional nursing covers and blankets did not work. I knew there had to be a way to make it feel more natural and tender, like the beautiful bond that nursing creates.
Determined to find a solution, I began designing an arm worn nursing cover that was open and allowed for an unobstructed view of my little one. When my second baby came along with a tongue tie, I realized even more how important it was to see my baby clearly while nursing—to look into his eyes, understand his needs, and guide him to latch properly. The blankets created barriers, both physically and emotionally.
While I set out to just make a cover, it evolved into something much more meaningful. After many prototypes, the result was a cover that not only provided coverage, and allowed me full sight of my baby, but it also brought my baby even closer during nursing sessions that increased the connection with my baby. I had no formal experience in product development, but I had a deep love for breastfeeding and an overwhelming desire to create something beautiful and functional. Snugghug was designed with every detail in mind, from those quiet moments of gazing into my baby's eyes, to the embrace that surrounds them with comfort.
For me, Snugghug is more than just a nursing cover. It’s an extension of those intimate moments, a gentle hug that gives you privacy while still allowing you to hold your baby close, to see every smile and every tender gaze. I use it all the time, not just when we’re out - but at home too, because of the way it holds my little one in a soft, comforting cocoon. Now, I’m beyond excited to share Snugghug with other mothers, hoping it brings you the same sense of beauty, closeness, and connection that it’s brought me during these precious moments.
A Labor of Love
Every nursing moment should be cherished.
As a wife and a mother of three wonderful children, breastfeeding has been one of the most joyous experiences of my life. I’ve loved every moment of nursing my babies...except for the times when I had to breastfeed in public. I longed for the beauty and intimacy of those precious moments, but I struggled to find the closeness I craved given that traditional nursing covers and blankets did not work. I knew there had to be a way to make it feel more natural and tender, like the beautiful bond that nursing creates.
Determined to find a solution, I began designing an arm worn nursing cover that was open and allowed for an unobstructed view of my little one. When my second baby came along with a tongue tie, I realized even more how important it was to see my baby clearly while nursing—to look into his eyes, understand his needs, and guide him to latch properly. The blankets created barriers, both physically and emotionally.
While I set out to just make a cover, it evolved into something much more meaningful. After many prototypes, the result was a cover that not only provided coverage, and allowed me full sight of my baby, but it also brought my baby even closer during nursing sessions that increased the connection with my baby. I had no formal experience in product development, but I had a deep love for breastfeeding and an overwhelming desire to create something beautiful and functional. Snugghug was designed with every detail in mind, from those quiet moments of gazing into my baby's eyes, to the embrace that surrounds them with comfort.
For me, Snugghug is more than just a nursing cover. It’s an extension of those intimate moments, a gentle hug that gives you privacy while still allowing you to hold your baby close, to see every smile and every tender gaze. I use it all the time, not just when we’re out - but at home too, because of the way it holds my little one in a soft, comforting cocoon. Now, I’m beyond excited to share Snugghug with other mothers, hoping it brings you the same sense of beauty, closeness, and connection that it’s brought me during these precious moments.
Need a Little Help Starting?
We offer complimentary virtual consultations for help with your Snugghug with expert maternal professionals.
Julia is a mom of three, registered nurse, and experienced NICU nurse who has spent 15 years supporting babies and families. She holds a Master of Public Health and a Bachelor of Science in Nursing, and brings together clinical expertise, evidence-based education, and her own experience as a mother.
Julia is the founder and owner of New Parent Network, a parenting concierge service supporting new and expecting families through pregnancy, postpartum, and life with a new baby. Through New Parent Network, she provides childbirth and baby care education, personalized guidance, in-person support, overnight care, and trusted referrals.
Beyond her work as a Snugghug Educator, Julia is also available for more comprehensive pregnancy, postpartum, and newborn support through New Parent Network, including personalized guidance, in-person support, and overnight care.
Beka is a Certified Lactation Counselor, Certified Postpartum Doula, and Newborn Care Specialist with nine years of experience supporting mothers, babies, and families during the postpartum period. She holds a B.S. in Health Science–Community Health Education and has supported more than 85 families through newborn care, lactation, and the transition into life with a new baby.
Her training includes hands-on lactation education, pumping and milk supply support, postpartum doula care, and specialized newborn care. Beka's approach is warm and responsive, providing evidence-based support while recognizing that every mother, baby, and family has different needs, preferences, and goals.
Beyond her work as a Snugghug Educator, Beka is also available for more comprehensive breastfeeding, postpartum, and newborn care support through her independent practice.
Beka is a Certified Lactation Counselor, Certified Postpartum Doula, and Newborn Care Specialist with nine years of experience supporting mothers, babies, and families during the postpartum period. She holds a B.S. in Health Science–Community Health Education and has supported more than 85 families through newborn care, lactation, and the transition into life with a new baby.
Her training includes hands-on lactation education, pumping and milk supply support, postpartum doula care, and specialized newborn care. Beka's approach is warm and responsive, providing evidence-based support while recognizing that every mother, baby, and family has different needs, preferences, and goals.
Beyond her work as a Snugghug Educator, Beka is also available for more comprehensive breastfeeding, postpartum, and newborn care support through her independent practice.
Beka
BS, CLC
· Certified Lactation Counselor
· Certified Postpartum Doula
· Newborn Care Specialist
Ready?
Get Started
Bring your Snugghug Cover or Shirt and your questions. The session is designed to answer questions about use and position.
It is not a medical appointment or a full lactation, postpartum, or newborn care consultation.
If your questions extend beyond the use of your Snugghug, Julia and Beka each offer additional professional services through their independent practices.
Snugghug™ Nursing Cover folds down small and fits easily into a purse or diaper bag, making it simple to carry and use anywhere. Made locally in small batches to support women and crafted in the USA. Snugghug is designed to make everywhere the perfect place to nurse while preserving connection with your baby.
The Arm-Worm Nursing Cover
Designed for visibility & connection for breastfeeding anywhere.
Snugghug™ is the first arm-worn nursing cover designed for connection and visibility while breastfeeding.
Unlike traditional nursing covers that hang from the neck and drape fabric over the baby, Snugghug is worn on the mothers' arm to create a soft canopy of coverage while keeping the baby fully visible while feeding.
The simple design change allows mothers to maintain eye contact with their baby, clearly see feeding cues, and stay present during nursing moments at home or in public.
Because the baby's face remains visible and uncovered, the design allows open air around the baby, helping support natural breathability and comfortable temperature regulation during feeding.
The cover forms a gentle nursing nook in the crook of the arm, which can help reduce distractions and create a peaceful environment for both the mother and baby.
Julia is a mom of three, registered nurse, and experienced NICU nurse who has spent 15 years supporting babies and families. She holds a Master of Public Health and a Bachelor of Science in Nursing, and brings together clinical expertise, evidence-based education, and her own experience as a mother.
Julia is the founder and owner of New Parent Network, a parenting concierge service supporting new and expecting families through pregnancy, postpartum, and life with a new baby. Through New Parent Network, she provides childbirth and baby care education, personalized guidance, in-person support, overnight care, and trusted referrals.
Beyond her work as a Snugghug Educator, Julia is also available for more comprehensive pregnancy, postpartum, and newborn support through New Parent Network, including personalized guidance, in-person support, and overnight care.
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Julia
MPH, RN, BSN
· NICU Nurse
· Childbirth & Newborn Educator
· Founder of New Parent Network